About Atayeb
Atayeb brings together quality, trust, and year-round availability through a fully integrated approach from global farm sourcing to advanced food processing. We partner with premium growers in Poland, Morocco, Amman, and South Africa to ensure consistent, top-grade fruits and vegetables across all seasons.
Our Story
Atayeb is the leading producer and distributor of premium fruits and vegetables
At Atayeb, we combine quality, trust, and year-round availability in every step from farm to table. To ensure consistency across seasons, we source from premium farms in Poland, Morocco, Amman, and South Africa, with a focus on top-grade harvests. Our advanced washing, sanitizing, and packaging systems preserve natural taste and freshness. Today, Atayeb proudly supports HORECA, distributors, and retailers across Jordan, the Gulf, the Middle East, Europe, Africa, America, and East Asia, delivering freshness at scale, wherever you are.
Grown, Packed, and Delivered by Atayeb
We own every step of the supply chain, from planting and harvesting on our own farm, to cutting, washing, sorting, and packaging in our factory. That means better control, fewer middlemen, and fresher products delivered faster.
Our mission
We deliver fresh fruits and vegetables with care, using advanced technology, rigorous hygiene, and a dedicated team that treats every batch as a responsibility and trust.
Environmental Stewardship
At Atayeb, we grow with intention. Our journey begins on carefully selected local and international farms, supervised by experienced agricultural engineers to ensure the cultivation of high-quality crops that meet the highest global standards.
Journey of the Produce
At Atayeb, every fruit and vegetable begins with intention. Guided by expertise, driven by technology, and committed to global standards of freshness and food safety.
Step 1
Cultivation & Compliance
We begin by preparing the land with expert supervision, ensuring every crop meets top international standards including Global GAP and ISO 22000. Our farming and harvesting techniques use advanced technologies to maximize quality, sustainability, and efficiency.
Step 2
Cold Chain Transfer & Vacuum Cooling
Cold Chain Transfer & Vacuum Cooling Freshly harvested crops are immediately transferred to refrigerated coolers and undergo vacuum cooling which is a fast and safe method that reduces temperature, preserves texture and color. Ideal for leafy greens, herbs, and delicate vegetables, this step extends shelf life and enhances food safety.
Step 3
High-Performance Facility Design
Our facility is designed with multi-layer thermal insulation and metal cladding to protect against heat, dust, and sunlight. This ensures an optimal internal climate, while the professional finishing layer delivers a clean, hygienic appearance.
Step 4
Smart Sanitization & Air Quality
We maintain a clean production environment using air sanitizers that eliminate airborne pathogens and keep air fresh across all zones.
Step 5
Initial Sorting & Specialized Cutting
Trained teams conduct a first round of sorting to remove unwanted parts and isolate the core produce. For leafy greens, automated machines swiftly deliver a variety of custom cuts and sizes tailored to client needs.
Step 6
AI-Powered Optical Sorting
Our optical sorting devices use artificial intelligence and high-speed imaging to detect imperfections with 99% accuracy guaranteeing only premium quality produce is selected for packing.
Step 7
Advanced Packaging with MAP Technology
Using Modified Atmosphere Packaging (MAP), our high-speed systems extend shelf life and preserve freshness. These systems offer flexible weight options and integrate seamlessly into diverse production lines.
Step 8
Global Distribution & Shipping
Our logistics network ensures fast, safe, and temperature-controlled delivery across Jordan, the Gulf, the Middle East, Europe, Africa, the Americas, and East Asia supporting modern trade, retailers, and HORECA clients worldwide.
From careful cultivation to precise handling, we deliver every product with the trust you can count on.
At Atayeb, freshness isn’t just a feature, it’s the foundation of everything we do